Jorge Arguello Daught Calm

This blog is the sister to my website at which is mainly a marketing and passive income generator resource center. From there, you can go to all my other websites as I create them This is the place where I will post things that I do, seminars that I attend, the GURUS I meet and sometimes a secret or two that spills out. Always stay tuned. I'll try to keep it livey and informative.

Friday, August 26, 2005

How to maintain your number one spot in the search engines.


Hi everyone.

Glad to see you back and I'm hoping you're all doing well doing what you love, right?

Today I want to talk about maintaining your high rankings in the Google, Yahoo, and MSN search engines.

Once you have secured your Top Ten positon in google, yahoo and msn using the techniques learned from your copy of "The RSS Mystery Solved", in order to maintain it there, you still have to do what is essential to keep it there.

You have ordered your copy, haven't you? Oy vey. . . well, you must have that in order to achieve those high rankings. On my next post we'll definitely discuss more about the importance of RSS and blogs and how it does relate to your rankings in the search engines. Meanwhile go here:

But probably the most important aspect is great copy so that people who come to your site will be compelled to order your product, service or artform because you've convinced them through your great copy.

One thing that is important to know is that the rules of the search engines do not change. You still have to optimize your site by using the correct keywords, optimizing your website with your title tags, headlines, sub-headlines so on and so forth. That's just the way it is but no matter what, if your copy stinks, all that stuff isn't going to matter one bit because you would have failed in your mission to convert the visitor into a buying customer.

So definitely get your copy of RSS Msytery Solved to get your high ranking in Google, Yahoo and MSN at:

But like I said, today I want to introduce some of you, if not all of you, to the man that every marketer on the internet refers to as the $4 billion dollar man. His name is Ted Nicholas and he is someone I
have studied under for many years. I mean 4 fricken billion dollars?? Sheesh, just give me 1% of that. . . right?

Ted is currently on the Board of Directors of several highly successful companies, has consulted within 47 different industries on five continents - and is a major shareholder in one of the fastest growing companies in the world.

Ted is also the best-selling author of 15 books including his latest masterpiece "How To Turn Words Into Money"

He's considered the "King of Print", the "Copywriter's Copywriter", the "Entrepreneur's Entrepreneur" and the "Godfather of Direct Marketing"...

Here's an article from Ted that speaks volumes about his master skills in copywriting, and later I'll tell you where you can meet this copywriting genius.

"7 Secrets of Believable Writing"
from "The Success Margin", Monday, May 16, 2005

Many subscribers ask me this important question. "How can I make my sales copy more believable?" This is the best question a student of copywriting can ever ask. Why? The answer is key to all successful communication.

Believability and trust in all forms of communication, especially in advertising copy, is absolutely necessary. But the same principle applies to speaking and all non-fiction writing. Otherwise, no one will believe you.

And without trust, they absolutely will not buy an idea or product from you, now or ever. Believability is clearly crucially important. That's why it's astonishing that it is almost completely missing from the work of nearly all writers, speakers and communicators. Most ad agencies, copywriters and entrepreneurs suffer enormous negative consequences, starting with poor results.

And they don't have a clue as to how to cure it. Yet no one who understands this issue, and so few that do has ever tried to teach the real behind-the-scenes secrets. Until today. While I've never revealed these seven secrets before, I'm going to show you what steps to take to build that indispensable element of credibility.

Here are my seven rules:

1. Tell the absolute truth! So much copy is completely untrue. People are much smarter than you may think. I believe even when you stretch the truth, let alone tell an outright lie, the prospective
purchaser can sense something is very wrong. They simply stop reading.

Here is how I look at it. Nearly all consumers have within them what acts like an infallible BS detector. And they won't read or respond to untruthful copy. Thank heavens they won't ever order a
thing from you based on BS. This is as it should be--the true justice of the marketplace.

2. Be authentically yourself! In many ways, the hardest person to ever be in a real and honest sense is yourself! You must find a unique speaking voice/style, and consistently use it. Here are a few tips on developing your style.

a. Create a really interesting character--you. Be as free and eccentric as you are at your best moments. Don't cover up the real you as do most of the world. On the contrary, let out your true self. Bring family members into your copy. If you have a ne'er-do-well brother or football-nut sister, or colorful mother or father, or control freak husband or wife, or friend who is a real character, write about them in your copy. People love to read about colorful people.

b. Use everyday expressions and slang you usually use when you speak or write. For example, if you normally say "dang it" or "shucks" or "darned tootin'" or "hell yes" or "butt out" or "dag blast it," use it. It's really you. Can you imagine an ad agency trying this? Caveat: If you use profanity, I strongly recommend you never use it in your copy. You will surely offend many readers. One well-known copywriter uses profanity liberally in his newsletters to a niche market that happens to love his style. But this is an exception.

Tip: Avoid "ad speak." Do not even try to communicate using the typical style of advertising agency hype. While it's very common, easy to spot and prepare, no consumer ever reads or believes such
hopeless drivel.

3. Make bold promises but make sure to prove each claim.

4. Tell short stories within your copy. Everyone has loved stories since language began. You can tell a short story in as few as 3 to 5 sentences. A good place to study story telling and discover what is known as an anecdotal opening is in "Reader's Digest." Every article begins with a short story. And that's a big reason "Reader's Digest" is the most popular magazine ever published with
over 17 mil.lion readers.

5. Use specific numbers. For example, never say "I earned over 17,000 last month." It sounds like B.S. Say "My tax accountant shows I earned 17,437 last month." Tip: Any copy point you ever make must not only be true. For believability, it must seem true. Most of the world use generalities. Specific numbers are vital tools in your hands.

6. Specify where geographically you or other main characters are from. It feels more real because it is. E.g. "College Dropout From Asbury Park Becomes a Mil.lionaire Writer!"

7. Include the occupation of the main character in your copy. "Part-time Physical Therapist From Chicago E^rns 1,077,833.00 in the Last 12 Months on the Internet." Use as many of these 7 secrets as possible throughout your copy. But remember, the headline is always the most important element. As always, begin your efforts with the all-important headline. Your headline's task is to stop people long enough to read the first few sentences. Use these tips immediately and watch your sales explode!

Your correspondent,
Ted Nicholas

Pretty cool huh. . .I'm telling you this is why he is called the "Godfather of Copywriting". Would you like an opportunity to meet Ted Nicholas? Well, you can but it's something you'll have do right

You must act upon this offer quickly because there aren't many spots left. In fact there are only. . .
17 spots remaining. Remember, this guy is truly a living legend... a true master of marketing. And he's coming all the way from Europe (Montreux, Switzerland) to meet you if you're ready for such an event. I know this isn't for everyone but for those who want to take their online, or offline business into the stratosphere, then you have no choice but to attend.

I'm inviting you to one of my mentor's events. That mentor of mine's name is Joel Christopher and Joel Christopher's first ever Marketing Cruise with Millionaires is happening on October 29 to
November 3, 2005.

And you're invited to this once in a lifetime opportunity to meet Ted Nicholas, Joe Vitale, Brad Fallon, Mike Filsaime, and of course, Joel Christoper, the master list builder himself.

Imagine enjoying your cash-creating cruise celebration and fun vacation with Joel and his Inner Circle of top Internet Marketing masters and Direct Marketing mavens! Imagine having breakfast, lunch & dinner for a whole week with great gurus and millionaire maestros you just read and hear about!

You could literally get thousands of dollars of FREE consultations during your vacation! You won't want to miss-out on this because rarely does any event like this happen...unless you want to miss the boat ;-)

Check it out and reserve your spot at:

Plus, you'll have a chance to win some F*R*EE cash and chance to go to the cruise for. . . FREE too. Get all the details at:

So mark your calendar October 29th to November 3rd, 2005 and make it to the Millionaires Marketing cruise.

I want ot give you some FREE gifts to help your business. This is a great site and the products are absolutely free. Go to: and get yours today.

I'm also going to direct you to three places that I use to build up my list. Many of these ways are taught by Joel Christopher and others. Believe me they work and its building up my list and customer base fast. This is a place that actually let's you put your websites in and they get promoted throughout the system's matrix. This is free as well and again it builds your list especially if you use squeeze pages and the like. SQUEEZE PAGES!!?? I know but when you join my list by entering your name in the newsletter box, I will explain in details you will understand. My newsletters are informative and always include the best products from the gurus themselves. This is not a free service, but it is a very inexpensive way to start building your list now. You receive 7500 names that are double opt in and verified by the list man himself, Gary Baker. My list is over 15,000 and climbing because of these resources I am employing. You owe it to yourself to do the same and watch your sales explode.

Alright people's, here's to making money doing what you love! Write me and let me know how things are going with you. I look forward to your comments, concerns, and stories about your business.


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