Jorge Arguello Daught Calm

This blog is the sister to my website at which is mainly a marketing and passive income generator resource center. From there, you can go to all my other websites as I create them This is the place where I will post things that I do, seminars that I attend, the GURUS I meet and sometimes a secret or two that spills out. Always stay tuned. I'll try to keep it livey and informative.

Friday, June 30, 2006

How to Promote your eBay business (with three letters)


I have been working my eBay business but lately not enough. I know that there is so much more to do than what I am doing but... well there's that word, but... with everything happening how do I keep up with the latest trends or techniques?

I went to my friend Dave Lovelace who's an expert and this is what I want to share with you now.

© Dave Lovelace

As with any business, you're "dead in the water" unless there are paying customers to keep you "afloat". Those customers are called 'Traffic' (whether you're operating Online or Offline).

But how do you get targeted Traffic (your prospective customers)to look in your direction in the quickest time possible? I'll answer that in 3 letters...

PPC... Otherwise known as 'Pay Per Click' advertising.

A simplistic explanation of P.P.C advertising is that you're paying when someone clicks on an Ad that you've placed whichis writtenn to attract very targeted customers who are searchingfor yourr exact product or service.

How are they searching? By entering Keywords and phrasesinto thee search engines. All you need to do to get your "billboard" in front of them isto make a list of the Keywords that most of these people are using (to search for your products or services) and bid on those Keywords on a per-click basis.

Most P.P.C. search engines typically allow a minimum of 10 cents per click (some may be as low as .05 cents). It's easy to find out what Keywords are being used in the search engines. I use a free piece of software called Good Keywords to extract this information from the search engines in just seconds.

You can get more information and download this software by visiting

Once you have a list of Keywords in place, you'll want to create your Ad using a few of those keywords in the Ad's text. Once you determine your budget, what you want to pay per-click, post your Ad with search engines who offer P.P.C. advertising options.

I'll give you a link to the most popular of these search engines in a moment. Now when anyone types in a keyword that you've bid on, your Ad will show up. If it gets the prospective customer's attention, they'll click on it to go to your site (auction store, etc) to get more information. The rest is up to you to close the sale.

Just ensure that you've followed a few basic and simple rules for listing your product. Need a reminder? Learn more at:

The most popular P.P.C. service? It may be no surprise, as this one happens to be the largest and most recommended by marketing experts. I'm referring to Google's Adwords at:

These are the classified-sized Ads you see on the right hand side of Google's 'results page' whenever you use their search engine. And your Ad could be showing up in on Google's results page and driving targeted traffic to your e-Bay store (or any page thatyou want to send traffic to) in as little as the next 15 minutes.

Side Note: with any paid advertising method, make sure that your expected profit margin covers your Ad costs. It's all aboutTesting to see what works best for you and your business. Ready to give P.P.C. a try? First, you need to gather your Keywords and create your Ad. But keep in mind, there is a formula in creating this type of targeted Ad that ensures the "most bang for your buck".

The good news is you can discover this formula immediately by reviewing a f*ree Adwords "Super Tips" course available at

No registration required (at the time of this writing). You'll get instant access and you'll shave months off your learning curve. I'm all about "getting it right the first time" whenever possible.

Pay Per Click advertising can be very effective, as you've just taken your products to the world outside eBay. Imagine someone going to a search engine, typing in what they're looking for and seeing your store right there! What's more, if you target this approach to specific models of a product it can be very cheap.

Most advertisers try to get as much traffic as they can instead of targeting their ads as specifically as you will be, meaning there won't be much competition for the keywords. By the way, e-Bay encourages this method of marketing because it benefits them as well as you, since it drives new buyers to e-Bay as a whole, not just to your site.

So when planning your next marketing budget, take a serious look at Pay Per Click. It may be the competitive edge you've been looking for.

So there you have it folks. Learn more about P.P.C., pay per click and your page will soar to heights of traffic.



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