Jorge Arguello Daught Calm

This blog is the sister to my website at which is mainly a marketing and passive income generator resource center. From there, you can go to all my other websites as I create them This is the place where I will post things that I do, seminars that I attend, the GURUS I meet and sometimes a secret or two that spills out. Always stay tuned. I'll try to keep it livey and informative.

Friday, June 30, 2006

How to Promote your eBay business (with three letters)


I have been working my eBay business but lately not enough. I know that there is so much more to do than what I am doing but... well there's that word, but... with everything happening how do I keep up with the latest trends or techniques?

I went to my friend Dave Lovelace who's an expert and this is what I want to share with you now.

© Dave Lovelace

As with any business, you're "dead in the water" unless there are paying customers to keep you "afloat". Those customers are called 'Traffic' (whether you're operating Online or Offline).

But how do you get targeted Traffic (your prospective customers)to look in your direction in the quickest time possible? I'll answer that in 3 letters...

PPC... Otherwise known as 'Pay Per Click' advertising.

A simplistic explanation of P.P.C advertising is that you're paying when someone clicks on an Ad that you've placed whichis writtenn to attract very targeted customers who are searchingfor yourr exact product or service.

How are they searching? By entering Keywords and phrasesinto thee search engines. All you need to do to get your "billboard" in front of them isto make a list of the Keywords that most of these people are using (to search for your products or services) and bid on those Keywords on a per-click basis.

Most P.P.C. search engines typically allow a minimum of 10 cents per click (some may be as low as .05 cents). It's easy to find out what Keywords are being used in the search engines. I use a free piece of software called Good Keywords to extract this information from the search engines in just seconds.

You can get more information and download this software by visiting

Once you have a list of Keywords in place, you'll want to create your Ad using a few of those keywords in the Ad's text. Once you determine your budget, what you want to pay per-click, post your Ad with search engines who offer P.P.C. advertising options.

I'll give you a link to the most popular of these search engines in a moment. Now when anyone types in a keyword that you've bid on, your Ad will show up. If it gets the prospective customer's attention, they'll click on it to go to your site (auction store, etc) to get more information. The rest is up to you to close the sale.

Just ensure that you've followed a few basic and simple rules for listing your product. Need a reminder? Learn more at:

The most popular P.P.C. service? It may be no surprise, as this one happens to be the largest and most recommended by marketing experts. I'm referring to Google's Adwords at:

These are the classified-sized Ads you see on the right hand side of Google's 'results page' whenever you use their search engine. And your Ad could be showing up in on Google's results page and driving targeted traffic to your e-Bay store (or any page thatyou want to send traffic to) in as little as the next 15 minutes.

Side Note: with any paid advertising method, make sure that your expected profit margin covers your Ad costs. It's all aboutTesting to see what works best for you and your business. Ready to give P.P.C. a try? First, you need to gather your Keywords and create your Ad. But keep in mind, there is a formula in creating this type of targeted Ad that ensures the "most bang for your buck".

The good news is you can discover this formula immediately by reviewing a f*ree Adwords "Super Tips" course available at

No registration required (at the time of this writing). You'll get instant access and you'll shave months off your learning curve. I'm all about "getting it right the first time" whenever possible.

Pay Per Click advertising can be very effective, as you've just taken your products to the world outside eBay. Imagine someone going to a search engine, typing in what they're looking for and seeing your store right there! What's more, if you target this approach to specific models of a product it can be very cheap.

Most advertisers try to get as much traffic as they can instead of targeting their ads as specifically as you will be, meaning there won't be much competition for the keywords. By the way, e-Bay encourages this method of marketing because it benefits them as well as you, since it drives new buyers to e-Bay as a whole, not just to your site.

So when planning your next marketing budget, take a serious look at Pay Per Click. It may be the competitive edge you've been looking for.

So there you have it folks. Learn more about P.P.C., pay per click and your page will soar to heights of traffic.


Tuesday, June 27, 2006

The 11 Principles That Can Change Your Life


Hi Everyone,

Often times I hear my clients, subscribers, friends and even family that I haven't yet scared away completely, ask me why aren't things going their way or why haven' t they found their pot o' gold yet . . .

This always reminds me of a famous quote that addresses fear, and how when you take action you're not sure exactly where it is going to lead . . . or even how it is going to happen. Here's the quote . . .

"Until one is committed, there is hesitancy, the chance to draw back. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too.

All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now."


That quote is so powerful and the essence of truth as to why when you commit to doing whatever it is, the universe provides . . . always! And that you can always be sure of.

I have taken giant steps off and into the abyss only to find that even though it was dark and scary, a bridge would appear and I could just walk across so I know this works.

Let me share with you a story about this single mom on welfare and what happened to her. This is as inspiring as it can get.

"I ordered your Banabu 11 Principles on Monday evening. I actually sent a comment on my payment form that this better be the best $47 (AUD$67) I spend because I'm a recently divorced single Mother-of-one currently on welfare.

Later that night I wondered what the hell I was thinking, that I REALLY should not have been so impulsive!

Well, the next morning I received nearly $400 back pay from Family Assistance Office (welfare).

This was not due to come in for another week and a half, with my regularly scheduled payment.
I'd only been in to see them about it on Friday, Monday was a holiday and Tuesday morning it was there. I'm telling you, this was weird and unusual!

I don't believe in coincidences, and as soon I noticed my bank balance had jumped up I knew immediately that your program and I were meant to be. :)

This was validated even further when I finally had a chance to sit down with it and I read your list of people to thank. Good stuff.

Anyway, I am loving your principles so far, and it is definitely the best $47 I have ever spent!
All the best,

That's what I mean about how "Providence" will take you to wherever you want to go, especially once you commit to it.

Michelle is the recipient of "providence moving too" first hand. She made a decision, even though there were reasons and excuses she could have made and let fear take over.

She decided to create a better life for herself and in doing so she had unexpected financial gains.
If I had to bet if that will happen to her again my money is on YES! The important thing to realize here is that when you make a decision and take some action all kinds of new doors open for you.

Don't let anything stop you from opening those doors. Commit to yourself to create a better quality of life for yourself and the people you care most about.

Get your copy of the BANABU 11 Simple Principles today. It is changing lives by the thousands why not let your life be one of those?

Thanks for reading. Peace to you and much success in everything you do.